Биография

When Shavo Odadjian (System Of A Down bassist & founder of premium lifestyle brand 22 Red) began experimental studio sessions with producer Saro Paparian and New Jersey lyricist Ray Hawthorne, he had no idea that it would turn into anything more than a creative outlet to jam with like minded musicians. The result was a genre-bending mix of deep, cinematic instrumentals & thought provoking, socially charged words. “I love to collaborate,” says Odadjian. “ I love to hear my ideas come through other people. There is strength in numbers. Saro would make the beats, & I would play guitar and bass - and not in a way that you’d usually hear in rock. When Ray came in, he was very turned on to what’s going on socially and politically. They both know their way around the studio with what’s new and fresh. I played hard to get for a little while with them, but the vibe and what we were working on was so cool that it became the start of North Kingsley.”