Avant

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For nearly two decades, Avant has blazed a trail with hits, "Read Your Mind," "My First Love," and "Separated,". His latest project, Can We Fall In Love, is his 9th studio album and an open love letter with raw honesty and intensity. Avant says, "It's a different time in the world today and I’m trying to get people back to what real R&B is about. Not just making love but being in love, what happened to that? I think it's important that we delve back into those kinds of things." A songwriter, producer, and label owner of MO-B Entertainment, Avant has traveled a long and steady path from being the first artist on Magic Johnson's record label to starting his own label. He is grateful to be in a unique situation in his career, maintaining control in business and creative freedom. Avant remembers talking to the legendary singer, Charlie Wilson, where he offered him the best advice to continue to write. "You always keep your mind fresh, but you also want to stay with the people who know you. It’s important to stay involved with our generation and younger followers to keep my mind open," he says. When many artists have fallen to the wayside, Avant continues to stay consistent in creating great music. Can We Fall In Love is a testimony to why his fanbase is so loyal. "I can't change who I am, so I have to give you exactly who Avant is all the time. That's my main goal when I sit down to record an album. I want to give you that interpretation of what this life is about.”