Jords

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Биография

Croydon rapper Jords has not only harnessed the themes of diaspora and his translation of the Black British experience, but he’s employed these to explore his wants, needs and morals unapologetically. From his first release in 2016, through the tender 2020 project ‘Almost An Adult’ and 2022’s ‘Swings And Roundabouts’ EP, right up to the release of his awaited debut album ‘Dirt In The Diamond’, growth and exploration remains at the very heart of Jords’ artistry, with a core focus on celebrating Black culture in full technicolour. His ability to captivate an audience with his impressive wordplay has seen Jords collaborate with many acclaimed artists including Masego, Kadiata and Kida Kudz, both as performer and producer, steadily building a portfolio of compelling music with a deeper message. He’s also gained support from Annie Mac, DJ Target and Mistajam, as well as critical acclaim from the likes of The Observer, The Fader, The Independent, NME, CLASH, Notion, Hypebeast, Complex UK, and more. As a co-founder of initiatives such as Pickni Uniforms which gives free school uniforms to children from low-income families, as well as launching a podcast series ‘Almost A Conversation’ to encourage open conversations about mental health alongside guests such as Joy Crookes and Big Zuu, Jords is becoming a socially cognisant artist in his own right. As the first UK rap album to be released on Motown Records, ‘Dirt In The Diamond’ is the convincing tale of Jords the artist.