Биография

Too White to be Mexican is a collaborative multimedia project created by producer and composer Giovanni Escalera of the Mexican electronic project Sweet Electra. A Mexican native who lives in New York City, collaborates with singers from all over the world like Lara Bello, Diana García, Mooi, Camila Meza, Renee Mooi, Sandrushka Petrova (Deskartes A Kant), Mi$$ound, Pía Manrique, Ariadna Castellanos and Maor Nawi. TWTBM refers to a comment Escalera often receives: “You’re too white to be Mexican!” –one that challenges his identity as both a Mexican and a global citizen and also challenges others' perceptions of what a Mexican should be, or should look like. TWTBM music highlight and reflect the richness of contemporary Mexican culture through global artist collaboration.