You don't have to think, let us handle that Just keep your eyes on the platform, glued to the app We got you hooked, now we can mold you Manipulate your behavior, you wouldn't believe it if we told you What you going to do? Ain't no getting out You're too invested, afraid of missing out We've got you conditioned, you can't live without your cell I got a question, does Pavlov ring a bell? Who's in control? It happens on impulse Oh you think it's you, not even close Who's in control? It happens on impulse Oh you think it's you, not even close It's called an iPhone, it's where your eyes go Anytime your mind roams, or you're bored and time's slow Oh we know you're special, yes you're very different You're so in control, wink wink, still addicted You've got a choice, free will to choose From any of the options, that we've given you You could stop if you want, yeah that's a joke That's not a phone that you're holding, it's a pack of smokes Who's in control? It happens on impulse Oh you think it's you, not even close Who's in control? It happens on impulse Oh you think it's you, not even close